More about our co-founder, Lucy Williams

Lucy Williams (Belle to her family) has always had an obsession with fashion and textiles, ever since she was a child raiding her maternal grandmother’s wardrobe for ‘dress-up’ or spending time in her paternal grandmother’s antique and vintage clothes shop. She went on to study fashion and textiles, and has subsequently spent over 25 years working in the British fashion industry as a womenswear designer and forecaster, with the past 12 of those running her own design consultancy service, ‘Blink London’. Clients include exciting new brands like Noelle Wolf Lingerie and Cucumber Clothing, through to household names like The White Company and FatFace.

For the past eight years, Lucy has been constantly expanding her knowledge of how to work more sustainably, engaging with the Centre for Sustainable Fashion, the Sustainable Angle and other leaders in this space, then turning that learning into practical action with a variety of Blink’s fashion brand clients, guiding them to deliver their collections in a more sustainable and conscious way.

 In tandem with her passion for learning, Lucy also has a passion for teaching. She works regularly with the London College of Fashion, delivering short courses as well as occasionally lecturing, critiquing projects and mentoring students at a variety of top-tier universities and colleges.

Lucy loves her corner of North West London, knows every inch of Liberty London, loves making ceramics and is regularly to be found mooching around Portobello market and Golborne Road or chilling at home with her rescue cat, Bobby.


What’s the most important thing for you about ‘Plum & Belle’?

Gosh, really just one?? I would feel we had really achieved our aims if people were browsing our site, falling in love with the beautiful products and then, secondarily, realising that everything has excellent sustainable and ethical credentials. That would be fantastic.

What’s your definition of luxury?

For me, it would have to be time. Time to do things that make my heart happy rather than the things that have to get done.

Most often found?

On my phone. I am absolutely, horribly addicted. 

What’s your favourite thing about Plum?

She’s so very clever but not at all earnest (she has the best stash of Dad jokes ever!). Plus she’s always up for an impromptu party.

1 comment

  • Hi Lucy and Lisa, so many beautiful things, the kimonos are my favourite, absolute stunners!

    Sarah Hansford

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