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      <image:title>More about our founder,  Lucy Williams</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-lovebird-ltd</loc>
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      <image:title>Introducing Lovebird ltd</image:title>
      <image:caption>Lovebird ltd logo</image:caption>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-casa-cubista</loc>
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      <image:title>Introducing Casa Cubista</image:title>
      <image:caption>casa cubista rectangular logo</image:caption>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/the-glossary-of-our-sustainable-and-ethical-values</loc>
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      <image:title>The glossary of our sustainable and ethical values</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-angeb-designs</loc>
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      <image:title>Introducing AngeB Designs</image:title>
      <image:caption>a collage of AngeBdesigns jewellery as well as her logo</image:caption>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/angeb-designs-making-in-her-workshop</loc>
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      <image:title>AngeB Designs, making in her workshop</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/sustainable-travel-lessons-from-desa-potato-heads-founder-and-visionary-ronald-akili</loc>
    <lastmod>2026-07-12T19:26:51+01:00</lastmod>
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      <image:title>Sustainable travel lessons from Desa Potato Head&apos;s founder and visionary, Ronald Akili</image:title>
      <image:caption>OMA designed Desa Potato Head</image:caption>
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  </url>
  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-aerende</loc>
    <lastmod>2026-07-12T19:26:16+01:00</lastmod>
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      <image:title>Introducing Aerende</image:title>
      <image:caption>Aerende profile image</image:caption>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/aerendes-three-signature-scents</loc>
    <lastmod>2026-07-12T19:26:07+01:00</lastmod>
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      <image:title>Aerende&apos;s three signature scents</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/making-our-limited-edition-forget-me-not-originals-face-masks</loc>
    <lastmod>2026-07-12T19:26:40+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/mask_end_slide.jpg?v=1597749593</image:loc>
      <image:title>Making our limited edition Forget Me Not Originals face masks</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-sunday-at-the-villa</loc>
    <lastmod>2026-07-12T19:26:37+01:00</lastmod>
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      <image:title>Introducing Sunday at the Villa</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/sunday-at-the-villas-aw20-shoot-highlights</loc>
    <lastmod>2026-07-12T19:26:49+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/croppedstacked_SatV_logo_B_W.jpg?v=1602439126</image:loc>
      <image:title>Sunday at the Villa&apos;s AW&apos;20 shoot highlights</image:title>
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  </url>
  <url>
    <loc>https://www.plumandbelle.com/blogs/news/ishkar</loc>
    <lastmod>2026-07-12T19:26:28+01:00</lastmod>
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      <image:title>Introducing ISHKAR</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-evergreen</loc>
    <lastmod>2026-07-12T19:26:25+01:00</lastmod>
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      <image:title>Introducing Evergreen</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-thread-tales</loc>
    <lastmod>2026-07-12T19:26:37+01:00</lastmod>
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      <image:title>Introducing Thread Tales</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-la-eva</loc>
    <lastmod>2026-07-12T19:26:33+01:00</lastmod>
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      <image:title>Introducing LA-EVA</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/greenfriday</loc>
    <lastmod>2026-07-12T19:26:05+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/Instagram_Post_-_9.jpg?v=1606411653</image:loc>
      <image:title>#greenfriday</image:title>
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  </url>
  <url>
    <loc>https://www.plumandbelle.com/blogs/news/new-exclusive-pieces-from-ange-b-designs-for-spring-2021</loc>
    <lastmod>2026-07-12T19:26:43+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/FullSizeRender.jpg?v=1611320165</image:loc>
      <image:title>New exclusive pieces from Ange B Designs for Spring 2021</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-a-new-collection-of-jackets-and-coats-from-sunday-at-the-villa</loc>
    <lastmod>2026-07-12T19:26:13+01:00</lastmod>
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      <image:title>Introducing a new collection of jackets and coats from Sunday at the Villa</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/from-the-v-a-museum-sustainable-jumpers-by-unmade-opening-ceremony</loc>
    <lastmod>2026-07-12T19:26:10+01:00</lastmod>
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      <image:title>From the V&amp;A Museum: Sustainable jumpers by Unmade &amp; Opening Ceremony</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-ally-bee</loc>
    <lastmod>2026-07-12T19:26:19+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/ally_b_sq.jpg?v=1614968610</image:loc>
      <image:title>Introducing Ally Bee</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/international-womens-day-choosetochallenge</loc>
    <lastmod>2026-07-12T19:26:13+01:00</lastmod>
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      <image:title>International Women&apos;s Day, #choosetochallenge</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/a-textiles-journey-from-the-netherlands-to-asia</loc>
    <lastmod>2026-07-12T19:26:06+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/IMG_1287.jpg?v=1616609962</image:loc>
      <image:title>A textiles journey from the Netherlands to Asia</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/spring-has-sprung</loc>
    <lastmod>2026-07-12T19:26:46+01:00</lastmod>
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      <image:title>Spring has sprung</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-forget-me-not-originals</loc>
    <lastmod>2026-07-12T19:26:26+01:00</lastmod>
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      <image:title>Introducing Forget-Me-Not Originals</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/what-does-success-look-like-to-you</loc>
    <lastmod>2026-07-12T19:26:56+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/define_success.jpg?v=1619461218</image:loc>
      <image:title>What does success look like to you?</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-kleen</loc>
    <lastmod>2026-07-12T19:26:33+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/kleen_square.jpg?v=1623247636</image:loc>
      <image:title>Introducing Kleensoaps</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-trust-london</loc>
    <lastmod>2026-07-12T19:26:40+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/trust_square.jpg?v=1623839384</image:loc>
      <image:title>Introducing Trust London</image:title>
      <image:caption>a montage representing Trust London&apos;s products and brand aesthetic</image:caption>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/take-action-for-afghanistan-now</loc>
    <lastmod>2026-07-12T19:26:52+01:00</lastmod>
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      <image:title>Take action for Afghanistan now</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-kinshipped</loc>
    <lastmod>2026-07-12T19:26:29+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/kinsh_square.jpg?v=1646839802</image:loc>
      <image:title>Introducing Kinshipped</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-hill-headland</loc>
    <lastmod>2026-07-12T19:26:28+01:00</lastmod>
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      <image:title>Introducing Hill &amp; Headland</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/casa-cubista-ceramics</loc>
    <lastmod>2026-07-12T19:26:08+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/ccc_profile_sq.jpg?v=1664198930</image:loc>
      <image:title>Casa Cubista Ceramics</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/hello-2023</loc>
    <lastmod>2026-07-12T19:26:11+01:00</lastmod>
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      <image:title>Hello 2023</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/ceramics-news-new-styles-new-options-new-partners</loc>
    <lastmod>2026-07-12T19:26:09+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/IMG_4864_copy.jpg?v=1681993150</image:loc>
      <image:title>Ceramics News! New styles, new options, new partners</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/stepping-forward-in-2025a-note-from-our-founder</loc>
    <lastmod>2026-07-12T19:26:49+01:00</lastmod>
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      <image:title>Stepping Forward in to 2025- a note from our Founder</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-bohemia</loc>
    <lastmod>2026-07-12T19:26:21+01:00</lastmod>
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      <image:title>Introducing Bohemia</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/introducing-aarven</loc>
    <lastmod>2026-07-12T19:26:16+01:00</lastmod>
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      <image:title>Introducing Aarven</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/deep-dive-in-to-aarvens-wild-olive-wood-products</loc>
    <lastmod>2026-07-12T19:26:10+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0343/6347/3979/articles/ZEPH-PORTRAIT-WOOD-WEB_a6541579-5ccb-417d-a651-2d89fcf86c96.jpg?v=1767092304</image:loc>
      <image:title>Deep dive in to Aarven&apos;s Wild Olive Wood products</image:title>
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  <url>
    <loc>https://www.plumandbelle.com/blogs/news/our-ceramics-studio-is-up-and-running</loc>
    <lastmod>2026-07-12T19:26:46+01:00</lastmod>
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      <image:title>Our Ceramics Studio is open!</image:title>
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