From the V&A Museum: Sustainable jumpers by Unmade & Opening Ceremony
We hope that you like this video we're sharing from one of our favourite places, the V&A museum. Here, senior curator Edwina Ehrman tells us all about this one-off piece of knitwear created by Unmade in collaboration with Opening Ceremony, and also in collaboration with the purchaser/wearer.
We love how technology helps us to create clothing more sustainably and more excitingly. The opportunity for the wearer to engage in the design of their clothes was previously only the preserve of those buying couture or perhaps made to measure tailoring. How fantastic that this experience can be enjoyed by many more people through interactions like this.
The first time I experienced designing something in this way was creating my own custom detailed trainers through Nike's website. I treasured those kicks, and wore them until they literally fell to pieces. There's something so intrinsically sustainable about creating products in this way. Not only does it need production to be slowed right down to items being created only on demand, but also it means that the purchaser/wearer has an emotional relationship to that product making it feel more precious, less disposable and less of a flippant choice.
There are so many routes to behaving more sustainably, with more and more being added through innovative technology all the time. These are some of things that make us feel so excited and hopeful about this space and our future.