More about our founder, Lucy Williams

Lucy Williams, known as Belle to her family, has had a lifelong passion for fashion and textiles which translated in to an over 25 year career as a womenswear designer in the British fashion industry. During that time, Lucy created successful collections for household names as well as running her design consultancy business, "Blink London" for much of that time.

As her career evolved, Lucy became deeply engaged with sustainable fashion, working and studying with the Centre for Sustainable Fashion, and other leaders in this space. As her knowledge grew, so did her commitment to sustainability, with a focus on reframing sustainable options from a compromise to an equal or better choice. This lead her to found Plum & Belle.

Lucy's passion for learning recently expanded to embraced ceramics too, and she creates our collection of Plum & Belle pottery, stamped with the PB signature logo. Lucy's focus is on wheel-thrown stoneware which has been made in London until 2025, but will shortly be moving to her own bespoke studio which is being built in the garden of her Bristol home.

What’s the most important thing for you about ‘Plum & Belle’?

Gosh, really just one?? I would feel we had really achieved our aims if people were browsing our site, falling in love with the beautiful products and then, secondarily, realising that everything has excellent sustainable and ethical credentials. That would be fantastic.

What’s your definition of luxury?

For me, it would have to be time. Time to do things that make my heart happy rather than the things that have to get done.

Most often found?

In the studio, getting messy with clay. Or snuggled up at home on the sofa with my other half and our rescue cat, Bobby.