After watching the Fostering Sustainable Practices event a couple of weeks ago (if you didn't manage to join it you can find a video here), and contemplating some of the points brought up by Kate Raworth in her inspirational book, Doughnut Economics (incidentally the only book on economics that I am ever likely to read by choice), we were inspired to ask our brands about what success looks like to them.
If you saw my Insta Live chat with Tee Hee Kids you'll see how enthused I am by the move towards greater transparency and resource sharing between fashion brands, as well as from brands to their customers. Working with Black Horse Lane Atelier really spotlit a marvellous example of this to us and we can't wait to share more with you about this unique denim brand. We hope that these more collaborative practices herald a necessary sea-change in how the fashion industry operates.
That is a round-about way of introducing the heart of this post, which is that we're rethinking what success looks like, and how it's achieved. In a business-sense, the only important measure historically seemed to be constant financial growth. But why is more always better? As Raworth points out in her book, nowhere in nature is there constant growth. That is simply an unsustainable model, and as we are all about sustainability we wanted to see what our brands hold as their own benchmarks for success. Here are quotes from three of our labels, Sunday at the Villa, Aerende and Ally Bee, who all work in very in different ways, which we hope you'll find inspiring.